Direct booking strategy for STR operators
Airbnb and Booking.com take a cut of every stay. A direct channel built properly gives you guests you own, lower commission and a brand people search for by name.
Sound familiar?
- —Almost all revenue comes through OTAs
- —A website that looks fine but does not convert
- —Past guests never hear from you again
- —No way to measure what direct bookings are worth
What I deliver
Booking website
A fast booking site connected to your PMS, with payments and clear policies.
Guest CRM
Guest data captured cleanly, segmented and ready for campaigns.
Repeat-guest campaigns
Email flows and offers that bring past guests back direct.
Measurement
Direct revenue share tracked monthly, with a 15 to 25% target within 12 months.
Usually part of Momentum or Scale, alongside Revenue. Compare the four plans.
Questions
How long until direct bookings grow?
Most of the build fits in the first months; the 15 to 25% direct share target is measured over 12 months.
Do I need to leave Airbnb?
No. OTAs stay as channels. The goal is to stop depending on them.
Which booking engine do you recommend?
It depends on your PMS. I recommend what integrates cleanly with your stack.
Further reading
Related services
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